Now Available
The Superpower Against Misinformation
Misinformation hides in plain sight. In headlines, social media, charts and statistics. Data Duped gives you the tools to spot it.
By Derek W. Gibson & Jeffrey D. Camm
Rowman & Littlefield Bloomsbury Publishers
WHAT READERS ARE SAYING
“In today’s world, we are barraged with data found anywhere from headlines and social media to governments and banks. Authors Gibson and Camm shed light on how the origin of numbers like these shapes our decisions and how to avoid being duped by them.”
– The Book List
“Being an effective consumer of data and information is a prerequisite for living a good life in the 21st century. This book has the tools and insights you need to become numerate and literate in a data-driven world.”
– Thomas H. Davenport
Distinguished Professor, Babson College, Research Fellow, MIT Initiative on the Digital Economy, Author of Competing on Analytics and All In on AI
“All of us are drowning in data. Gibson and Camm provide a roadmap through the interpretation of data that will transform people who know little about data into intelligent consumers of all types of data.”
– Wayne L. Winston
Professor Emeritus of Decision Sciences, Kelley School of Business, Indiana University
ABOUT THE BOOK
We’re surrounded by
misleading data.
Here’s how to fight back.
From lotteries and product warranties to viral social media posts and manipulated chart, numbers are weaponized against us every day. Data Duped gives you the critical thinking tools to see through them.
With real-world examples, historical parallels, and practical frameworks, you’ll learn how to ask better questions, develop healthy data skepticism, and stop being hoodwinked by misinformation.
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What you’ll learn:
- How misleading statistics appear in news, advertising, and social media
- The psychology behind why we’re susceptible to data deception
- How to read charts and graphs without being manipulated
- Practical frameworks for everyday “data defense”
- How to spot the difference between plausible and misleading claims
THE AUTHORS
Derek W. Gibson is a researcher, writer, and educator focused on the intersection of artificial intelligence, misinformation, and decision intelligence. He writes and speaks for business, academic, and military audiences on the growing consequences of AI-generated deception, data manipulation, and the erosion of information trust.
Derek is the co-author of Data Duped: How to Avoid Being Hoodwinked by Misinformation (Rowman & Littlefield / Bloomsbury), and his forthcoming book Truth in the Noise: Consequences of AI and Misinformation is slated for publication by Wiley in fall 2026.
He teaches analytics at the graduate level and serves on the advisory board of the Wake Forest University graduate analytics program. His presentations have reached audiences across the financial services industry, higher education, and the U.S. military by drawing on more than two decades of applied analytics experience to make the mechanics of deception concrete, recognizable, and actionable.
He believes that data literacy is not just a technical skill. It is a survival skill. And he has made it his work to say so.
Jeffrey D. Camm is the Inmar Presidential Chair and Associate Dean of Business Analytics in the School of Business at Wake Forest University.
Born in Cincinnati, Ohio, he holds a B.S. from Xavier University (Ohio) and a Ph.D. from Clemson University. Prior to joining the faculty at Wake Forest, he was on the faculty of the University of Cincinnati. He has also been a visiting scholar at Stanford University, and a visiting professor of business administration at the Tuck School of Business at Dartmouth College.
Dr. Camm has published over 45 papers in the general area of optimization applied to problems in operations management and marketing. He has published his research in Science, Management Science, Operations Research, the INFORMS Journal on Applied Analytics, and other professional journals. Dr. Camm was named the Dornoff Fellow of Teaching Excellence at the University of Cincinnati, and he was the 2006 recipient of the INFORMS Prize for the Teaching of Operations Research Practice.
A firm believer in practicing what he preaches, he has served as an operations research consultant to numerous companies and government agencies. From 2005 to 2010 he served as editor-in-chief of the INFORMS Journal on Applied Analytics (formerly Interfaces). In 2016, Professor Camm received the George E. Kimball Medal for service to the operations research profession, and in 2017 he was named an INFORMS Fellow.
FROM THE BLOG
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