Marketing Genius or Data Deception? Secrets Behind Oddly Numbered Prices

Lately, we have been writing a lot about data science, artificial intelligence, and the wonders of advanced algorithms. For all of the data professionals, this makes perfect sense given the rapid developments in the data world.  For others, these ideas may be too far removed from their day job to matter. So, for those who … Continue reading Marketing Genius or Data Deception? Secrets Behind Oddly Numbered Prices

Free, Free, Free.  How Can It Be?

FREE iPhone15!  There I said it.  Did it get your attention? Along with the words “New and Improved”, Free is among marketing’s most effective words.  It grabs the attention of those seeking a deal or an offer that may be exclusive to them. But it is really “free” or are all of these recent free … Continue reading Free, Free, Free.  How Can It Be?

Traffic Lights, Detours, and the Data that Drives Us

There you are. You are stopped at a traffic light waiting for it to turn and you hear the hum of your phone notification. Google Maps is letting you know there is a delay ahead and offering to reroute you to save time. The light is still red and you drum your fingers on the … Continue reading Traffic Lights, Detours, and the Data that Drives Us

What a Data Scientist Really Needs to Learn: Nothing

Raise your hand if you are a data scientist and you have used ChatGPT to help you write your code or maybe generate a photo like the one above. Exactly what I thought. Many have discovered the usefulness of ChatGPT to not only write thank you notes but to also write code. And this is just the … Continue reading What a Data Scientist Really Needs to Learn: Nothing

Misinformation vs. Disinformation: Why Knowing the Difference Matters

What is the difference between misinformation and disinformation and how do you know? This is the first part of building your data defense superpower and a pillar of our new book published by Rowman & Littlefield, Data Duped: How to Avoid Being Hoodwinked by Misinformation. Let’s start at the beginning. There are many terms out … Continue reading Misinformation vs. Disinformation: Why Knowing the Difference Matters

Flaws in Measuring Happiness

Can your happiness be measured by a number? For many the emotion of happiness is as subjective as the individual. Yet, we see plenty of grocery store check-out magazines touting new studies showing you how to improve your happiness in just a few simple steps. Amazingly it is always 10 or fewer, and what could … Continue reading Flaws in Measuring Happiness

What ChatGPT Tells Us About Misinformation: The Black Mirror Effect

Since the introduction of ChatGPT3 last November and its protégé ChatGPT4 last month, there has been frenzied anticipation about how this form of AI will transform all of us in nearly unimaginable ways. While ChatGPT has been impressive in its capability it has also demonstrated the limits of its knowledge by providing incorrect or misleading … Continue reading What ChatGPT Tells Us About Misinformation: The Black Mirror Effect

Welcome to Data Duped

With the launch this month of our book, Data Duped: How to Avoid Being Hoodwinked by Misinformation, we hope we are bringing curious readers closer to understanding data.  Not just the math and statistics, but also provide some insights into how data is used in many of our everyday interactions.  For example, that not-so-random advertising … Continue reading Welcome to Data Duped

Lotteries, Lightning and Other Ways to Improve your Golf Game

Consider this.  Do your odds of being struck by lightning increase if you stand outside during a thunderstorm holding a golf club? Do your odds of winning the Mega Millions Lotto get any better when you buy more tickets? With the latest lottery promising to top $1.5 billion it makes you wonder. Often, we hear … Continue reading Lotteries, Lightning and Other Ways to Improve your Golf Game