What is Data Duped?
It is when data is used in a way that is inappropriate, misleading or just plain wrong. People can use data in all sorts of ways to influence others, interpret observations, and shift the balance of a decision. Sometimes people do this knowingly, the deliberate dupers, other times it is just the result of poor data or insufficient skill to process the information in a way that is useful.
Data, hopefully drives a lot of decisions impacting our lives, from government policy decisions to the fastest driving directions across town. Further, data comes at us in all shapes and sizes. A headline in the news, a blinking icon on our phone, or mega amounts of data being spun off from every device you own connected to the internet that influences and recommends content you read or products you are offered. But what happens when that information is used incorrectly? How can you as an individual inoculate yourself from being data duped into making decisions you shouldn’t. Data Duped aims to provide examples and teach simple data-defense-strategies to make sure you are more informed and ready to take on the analytics revolution.
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